From search to shortlist
See how planners move from the search to your profile and into their cart, and how a complete profile helps. With Professional or the Analytics product.
See how planners move from the search to your profile and into their cart, and how a complete profile helps. With Professional or the Analytics product.
In short- "Marketing Analytics" shows how planners find you before they ask.
- Three lines, three steps: shown in search, profile opened, added to the cart.
- Compare periods and read the lines as a direction, not as exact rates.
- Profile Health under "Records" shows how complete your basic data is.
- A complete profile moves planners on: from the search to your profile, from your profile to the cart.
- In Analytics, open the tab "Marketing Analytics".
- Open the period list and pick a period, from this week up to the last three months. Click "Filter".
- Read the three lines: "Search Result Hits", "Supplier Viewed" and "Added to Cart".
- Compare periods and watch the trend.
- Open "Records" and check your Profile Health.
- Click "Edit Record" and fill the gaps: pictures, capacities, categories.
- Each step needs a reason: a good picture first, then the right details.
- Records with incomplete basic data rank lower in the search. Every empty field is a filter you miss.
- Marketing Analytics is part of Analytics, which comes with the Professional account or the Analytics product.
What do the three lines mean?
How often you were shown in the planners' search, how often your profile was opened, and how often you were added to a planner's cart.
Can I read exact rates from the chart?
Read the lines as a trend. Compare periods to see the direction.
How do I get more planners from the search to my profile?
Start with a good cover picture, then complete your details. A complete profile also ranks better between similar results.
Which periods can I choose?
From this week up to the last three months.
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